About
Consumer PM.Analytics foundation.Built for outcomes.
I've spent my career building consumer products at the intersection of user intent and business impact.
My edge is combining analytical depth with ownership of revenue-driving product surfaces — turning user behavior into measurable results.
I didn't come up through a traditional product path. I started in analytics — nearly a decade as a data and business analyst before moving into product — which shapes how I approach product: grounded in data, focused on outcomes, and tied to business performance.
Most of my experience is in environments where product decisions directly impact revenue: eCommerce, marketplaces, travel booking, hospitality, and cannabis retail. In these spaces, the difference between a good experience and a mediocre one shows up immediately in conversion and business performance.
At Curaleaf, I owned a $500M+ digital ecosystem across web, iOS, Android, and in-store kiosks — a rare surface area for a single PM. I led the rebuild of the iOS app from a 2.7-star product to a 4.8-star experience, launched the company's first Android app, increasing mobile app downloads by 35%, and drove 10% YoY conversion growth. At Slickdeals, I launched a loyalty product from 0→1 that reached 500K users and generated $1.2M in incremental revenue in its first year.
I focus on the parts of a product where users are closest to making a decision — where small improvements compound into meaningful business outcomes.
Core Strengths
Where I Create Impact
Approach
How I think about product
These aren't values — they're operating principles developed from building in high-stakes, high-intent environments.
I start with the user's goal, not the product surface.
Too many product decisions are made at the feature level — without asking what the user is actually trying to accomplish and what's stopping them. I anchor on the user's goal and work backward. The feature is usually the last decision I make, not the first.
I treat data as an input, not an oracle.
I'm comfortable in SQL and have spent years living in analytics dashboards. But data tells you what happened — not why, and not what to do about it. The best product decisions I've made have combined quantitative signals with qualitative context. I build both practices into how my teams work.
I prioritize ruthlessly and defend the priority.
A roadmap with 40 items isn't a prioritization — it's a wishlist. I force the discipline of true sequencing: what has to be true before anything else matters? What's the highest-leverage intervention for this quarter's business objective? I'm willing to say no, and willing to explain why in terms the business cares about.
I care more about the outcome than the credit.
Consumer product is a team sport. The best work I've done involved engineers, designers, analysts, and stakeholders who all felt genuine ownership over the outcome. My job is to create the conditions for that — clear goals, fast decisions, shared context — not to be the smartest person in the room.
Experience
Career timeline
Wynn Resorts via FusionHCR
Jan 2026 – Mar 2026
Senior Product Manager (Contract)
Led Q2 roadmap for the Experience Booking Engine across Food & Beverage, Entertainment, and Nightlife verticals. Established hypothesis-driven planning and prioritization framework to improve roadmap clarity and cross-functional alignment.
Curaleaf
Jun 2023 – Jan 2026
Product Manager → Senior Product Manager
Owned national eCommerce and native mobile platforms (Web, iOS, Android) supporting $500M+ in annual digital sales. Led iOS redesign (2.7→4.8★), launched Android from 0→1, drove 10% YoY conversion growth, and increased engineering velocity by 150% through structured process.
HotelEngine Inc.
Mar 2023 – Jun 2023
Product Manager
Delivered $1M+ incremental revenue and 2,000+ customer conversions by prioritizing and launching high-impact features. Led cross-functional team to achieve mobile and web feature parity.
Slickdeals LLC.
Apr 2021 – Mar 2023
Associate Product Manager
Launched 0→1 B2C Loyalty product, scaling from 0 to 500K users (270K MAUs) and generating $1.2M in incremental revenue in year one. Increased user LTV from $15 to $27 through experimentation and behavioral loop design.
Cognizant-Softvision at Slickdeals
Jan 2020 – Apr 2021
Product Manager
Accelerated loyalty MVP launch by two quarters through tight prioritization and stakeholder alignment. Recognized for high-impact contributions, leading to a full-time offer from Slickdeals.
Epsilon-Conversant / Rise Interactive / Groupon
2014 – 2020
Business Analyst → Sr. Business Analyst
5+ years as a data and business analyst — SQL, reporting, stakeholder liaison, KPI definition. Built the analytical foundation that informs how I approach product decisions today.